Local expertise, international mindset and a trusted partner for events in Spain
Maximice events group is the largest owner-managed DMC in Spain, operating through 10 local offices in destinations such as Barcelona, Bilbao, Gran Canaria, Ibiza, Madrid, Mallorca, Marbella, Seville and Valencia/Alicante. Founded in 2008, the company has grown steadily and sustainably over the years, strengthening its team, expanding its local presence and reinforcing its commitment to environmental responsibility and financial reliability for its clients. Today, maximice events group is widely recognised as one of the most solid and trusted DMCs in Spain.
As a local partner, the company’s mission is to make event planning in Spain as easy and efficient as possible. With a core team of more than 35 experts, maximice provides a full 360-degree service, always on brief, on time and on budget. From its headquarters in Mallorca, the team coordinates ten local offices and two specialised business units focused on MICE and Automotive projects. At the heart of every project are the values that guide the company’s work: fairness, loyalty, respect and transparency.
Good reasons to visit our destinations in Spain
Spain is one of the most complete countries in the world for hosting corporate events. Its cultural, gastronomic and geographical diversity allows organisers to design very different programmes depending on the client’s objectives. Their territorial presence makes it possible to approach Spain strategically as a destination, selecting the most suitable city for each project depending on the type of event, their budget, the profile of the participants and the experience the client wants to create.
13 destinations in Spain to design tailor-made MICE experiences
Major cities such as Barcelona and Madrid provide international connectivity, strong congress infrastructure and a wide range of venues for conventions and large-scale corporate events. Valencia and Alicante combine city life with the Mediterranean lifestyle, creating opportunities for dynamic programmes that integrate gastronomy, culture and outdoor activities.
In the south, destinations such as Malaga, Marbella and Seville stand out for their cultural identity, climate and the possibility of designing experiences where the surroundings become part of the event. The islands — Mallorca, Ibiza, Gran Canaria and Tenerife— add the resort and incentive dimension, with natural landscapes and a well-established hospitality infrastructure. Meanwhile, Bilbao and San Sebastian bring the cultural and gastronomic richness of northern Spain, completing a destination portfolio that allows each programme to be adapted to the character of the location.
The team specialises in consulting, planning and delivering corporate events across Spain. As a licensed full-service event agency, their objective is to ensure every event runs smoothly by anticipating potential challenges, allowing clients to focus on their core goals.
