Frequent asked questions
Get to know us better with these questions and answers
What is MAX Tourism?
MAX Tourism is a Sales Representation Office based in Barcelona dedicated to connecting our Spanish partners with Scandinavian event planners. Our mission is to boost sales in the MICE segment by attracting corporate groups to Spain. We launched this project after discovering that many companies wanted to expand in Scandinavia but did not have enough time, in‐depth market knowledge, or the right contacts to do so.
What are the advantages of having a sales representative?
Having a specialized sales representative for a particular market brings you the expertise of professionals with extensive experience and a broad network, ensuring the right contacts are reached based on your specific needs. Today, event agencies often refuse meetings with suppliers unless they have an established relationship or a clear interest in doing so. Thanks to our trusted connections and professional approach, we can access these decision makers much more effectively. Outsourcing your sales efforts typically results in faster results, freeing up your internal team to focus on other markets and day-to-day operations.
Why should a company from Spain work with MAX Tourism?
With over 15 years of experience in the Scandinavian MICE market, we understand what corporate groups are looking for when traveling. We offer tailored solutions that connect your business with key industry players in Scandinavia—saving you both time and money. In 2023, we introduced the MAXclub, which provides our partners with access to 10 sales actions annually, plus special discounts on our in-person storytelling events in Scandinavia.
Who are our partners in Spain?
Since we started MAX Tourism in 2015, we have collaborated with over 30 Spanish tourism companies, primarily hotels, and partnered with one leading DMC that boasts 10 local offices across Spain. In addition, We work mainly with hotels featuring excellent meeting facilities, major convention centres, and multiple convention bureaux eager to attract MICE business from the Nordics—all supported by strong direct flight connections from major Scandinavian cities to major Spanish destinations.
What is the MAXclub?
The MAXclub connects you with more than 700 event organizers from the Nordic countries who regularly travel to Spain with corporate groups. As a club member, you gain direct access to decision makers in Denmark, Norway, and Sweden—contacts we have nurtured over more than 15 years. We focus on partnering with 4‑ and 5‑star hotels with meeting facilities, venues, and convention bureaux that aim to attract Scandinavian MICE business. Our promotional strategy includes both digital and in-person sales activities tailored for companies and professionals, especially those located near Alicante, Barcelona, Bilbao, Canary Islands, Madrid, Malaga, and Mallorca.
What is our feeling after more than 10 years with the company?
We firmly believe in the value of a dedicated sales representative and in Spain’s potential as a premier MICE destination. By hiring our services, you can expect to connect with Scandinavian buyers in a short period of time and attract substantial business. Our brand is consistently present in the minds of event organizers across Scandinavia, ensuring they remember MAX Tourism and our Spanish partners when planning events in Spain. Since 2023, we have also integrated storytelling into our promotional events, adding creativity and uniqueness to our approach.
Why is travelling to Spain always a good idea?
Spain remains an attractive destination for MICE groups thanks to its top-notch professional services, excellent hotel infrastructure, delectable gastronomy, year-round mild and sunny weather, Mediterranean charm, and convenient flight connections. We work exclusively with the best suppliers in Spain and maintain a strong partnership with a remarkable DMC boasting 10 local offices. At MAX Tourism, we ensure you connect with Spain’s finest providers, crafting memorable and enriching experiences.
Why did we partner up with the DMC maximice events group?
Maximice events group is the largest owner-managed DMC in Spain, with 10 local offices across major cities including Barcelona, Bilbao, Gran Canaria, Ibiza, Madrid, Mallorca, Marbella, Sevilla, and Valencia/Alicante. Founded in 2008, the company has experienced sustainable growth in human resources, branch expansion, environmental initiatives, and financial security for its clients. With this comprehensive approach, maximice events group ensures that every project runs smoothly, allowing you to focus on what matters most—your business success.
