Frequent asked questions
Get to know us better with these questions and answers
¿Qué es MAX Tourism?
MAX Tourism is a Sales Representation Office based in Barcelona dedicated to connecting our Spanish partners with Scandinavian event planners. Our mission is to boost sales in the MICE segment by attracting corporate groups to Spain. We launched this project after discovering that many companies in Spain wanted to expand in Scandinavia, but did not have enough time, in‐depth market knowledge, or the right contacts to do so.
Why should you be part of our promotional events in the Nordics?
Over the past three years, we’ve organized several promotional events, such as the Roadshow “MAXmorning Storytime”, which has become an effective way to connect our partners from Spain with the Scandinavian agencies. Our promotional events in Scandinavia offer direct access to decision-makers in the MICE segment, creating real business opportunities. In our roadshows, we use storytelling presentations that are more dynamic and memorable. We also organize sales calls with value propositions and tailor-made fam trips that combine professionalism and inspiration. After each event, we gather feedback from attendees to continue improving. We look forward to collaborating with you soon and introducing you to the best providers in Spain!
3 good reasons to book your groups through MAX Tourism
We do only recommend providers that are 100% reliable, we do represent 1 dmc with 10 local offices in Spain and when booking through MAX Tourism our partners offer either a free welcome cocktail or free coffee station during your meetings. Remember MAX Tourism as your trusted expert in Spain. We are here for you to help you shine and make your events an unforgettable experience!
Who are our partners in Spain?
Since we started MAX Tourism in 2015, we have collaborated with over 30 Spanish tourism companies, primarily 4 and 5* hotels, and partnered with one leading DMC that boasts 10 local offices across Spain. In addition, We work mainly with hotels featuring excellent meeting facilities, major convention centres, and multiple convention bureaux eager to attract MICE business from the Nordics — all supported by strong direct flight connections from major Scandinavian cities to major Spanish destinations.
What is the MAXclub?
The MAXclub connects our Spanish partners with more than 700 event organizers from the Nordic countries, who regularly travel to Spain with corporate groups. As a club member, our partners from Spain gain direct access to decision makers in Denmark, Norway, and Sweden—contacts we have nurtured over more than 15 years. Our promotional strategy includes both digital and in-person sales activities as Roadshows, Sales Calls and tailor-made fam trips that combine professionalism with an inspiring experience.
What is our feeling after more than 10 years with the company?
We firmly believe in the value of a dedicated sales representative and in Spain’s potential as a premier MICE destination. By hiring our services, our Spanish partners can expect to connect with Scandinavian buyers in a short period of time and attract substantial business. Our brand is consistently present in the minds of event organizers across Scandinavia, ensuring they remember MAX Tourism and our Spanish partners when planning events in Spain.
Why is travelling to Spain always a good idea?
Spain remains an attractive destination for MICE groups thanks to its top-notch professional services, excellent hotel infrastructure, delectable gastronomy, year-round mild and sunny weather, Mediterranean charm, and convenient flight connections. We work exclusively with the best suppliers in Spain and maintain a strong partnership with a remarkable DMC boasting 10 local offices. At MAX Tourism, we ensure you connect with Spain’s finest providers, crafting memorable and enriching experiences.
Why did we partner up with the DMC maximice events group?
Maximice events group is the largest owner-managed DMC in Spain, with 10 local offices across major cities including Barcelona, Bilbao, Gran Canaria, Ibiza, Madrid, Mallorca, Marbella, Sevilla, and Valencia/Alicante. Founded in 2008, the company has experienced sustainable growth in human resources, branch expansion, environmental initiatives, and financial security for its clients. With this comprehensive approach, maximice events group ensures that every project runs smoothly, allowing you to focus on what matters most — your business success.