A bridge between event organizers in Scandinavia and your business in Spain
About us
Valeska Nawatzki
Founder & Managing Director
Founder & Managing Director
My name is Valeska and I am half German-half Spanish. Since I was very young I have lived in different countries and moved as much as 14 times. I feel fortunate having been able to explore the world and meet many different people. I have been living in Barcelona since 1998 and have worked for several hotel chains and DMCs.
By traveling frequently to Scandinavia for work since 2007, I have created a solid network of contacts. I am passionate about Tourism and the MICE industry and since I started working I have always aimed at developing a carreer within the world of corporate events. My current mission is building bridges between our Spanish partners and the Scandinavian event organizers while attracting corporate groups.
MAX Tourism, always with you!
WHAT IS MAX TOURISM?
MAX Tourism is a Sales Representation Company based in Barcelona that promotes touristic companies from Spain exclusively in the Scandinavian MICE market (corporate events) since 2015. We offer our services to Spanish companies, that want to attract corporate groups from the Nordics as DMC’s, 4* and 5* Hotels, Venues and Convention Bureaux/Destinations.
From our vast experience of more than 15 years working with the Scandinavian market, we have a big knowledge about their tastes and preferences. We do connect our partners from Spain with the Scandinavian event planners and know which event companies are travelling to Spain on a regular basis with their corporate clients. We offer solutions to achieve your goals by creating a link between your company in Spain and the key people in the industry in Scandinavia.
Our Scandinavian Roadshow
MAXmorning Storytime
In 2023 we started organizing our promotional events in Scandinavia based on Storytelling and Sustainability, where we showcase 6 of our Spanish partners to the event planners from the Nordics. Later in 2023 the event evolved to a Roadshow combining 2 cities and offering a seated breakfast and workshop, where our partners can explain their products with a story instead of showing a boring powerpoint presentation. We believe that this format is much more fun for everybody.
On the 4th and 5th of March 2025 we have travelled to Copenhagen and Oslo together with some of our Spanish partners, where we presented our destinations in Spain to high end buyers from both cities. This time we decided to go full on the MAXclub and represent all our collaborators due to our 10th company birthday this year.
We want our sales journey to be a fun journey for everyone.
Selling through Storytelling in a more creative way
Who are our partners
We do work with 1 outstanding DMC with 10 local offices in Spain and different 4* and 5* Hotels with meeting facilities and unique selling points. Throughout the year, we are always on the hunt for special hotels and do collaborate with several Spanish Convention Bureaux, that want to attract corporate business from Scandinavia. We focus on companies and professionals, that understand the value of having an expert like MAX Tourism, that knows exactly what Scandinavians are looking for when travelling with corporate groups.
Who are our partners
We do work with 1 outstanding DMC called maximice events group with 10 local offices in Spain and different 4* and 5* Hotels with meeting facilities and unique selling points. Throughout the year, we are always on the hunt for special hotels and do collaborate with several Spanish Convention Bureaux, that want to attract corporate business from Scandinavia. We focus on companies and professionals, that understand the value of having an expert like MAX Tourism, that knows exactly what Scandinavians are looking for when travelling with corporate groups.
Welcome to our MAXblog
April 9, 2025
Spain consolidates its position as a reference destination for MICE events thanks to a network of direct flights that improves connectivity Direct air routes between Scandinavian cities and Spanish destinations...
March 19, 2025
The MAX-power on a successful Scandinavian sales mission in Stockholm and Oslo MAX Tourism embarked on partnership with maximice events group in September 2021 and we started receiving our first...
March 14, 2025
Driving sustainable transformation by combining innovation, sustainability and environmental commitment In a world where environmental awareness and social responsibility have become key drivers for success, our partners of the MAXclub...
Life is better if you travel to Spain
Our Videos in Youtube
Let's work together!
If you are a Spanish touristic company and would like to attract more corporate groups from the Nordics, you are on the right place. By having a sales representative like MAX Tourism, you have an expert by your side, that has a solid experience and a extense network in Scandinavia. We offer solutions to gain more business by creating a link between your company and the key people in the industry in Scandinavia.
And if you are a Scandinavian event planner and are looking for the perfect destination, DMC, hotel or venue, we can connect you with the right people. Our DMC partner counts with 10 local offices in Spain, therefore we know what is going on and are able to give you the right support, when organizing your event.
