Our services

We help you attract corporate events from the Nordics

Sales Representation in Scandinavia

If you are a hotel, venue, or convention bureau in Spain seeking to boost your sales by connecting with key decision makers in the Scandinavian MICE market, you’ve come to the right place. We can introduce you to the event agencies that regularly bring corporate groups to Spain.

By outsourcing your sales department to us, you reduce associated costs while increasing exposure, promotion, revenues, and profits. Our solutions are designed to link your company directly to the influential figures in Scandinavia’s MICE industry. This photo was taken during our MAXday in June 2023 in Stockholm, alongside our Spanish partners and Swedish event planners.

What is the MAXclub?

We connect you with more than 700 event organizers from the Nordic Countries, that travel regularly to Spain with corporate groups. By being a member of the club, we give you direct access to the decision makers in Denmark, Norway and Sweden, as we have built a trustful business relationship with many of them during more than 15 years.

Our services are specifically tailored for 4‑ and 5‑star hotels with meeting facilities, venues, and convention bureaux looking to attract MICE business. We organize regular sales campaigns that combine digital and in-person promotions and we focus on companies and professionals searching for the expertise of MAX Tourism, particularly those located near Alicante, Barcelona, Bilbao, the Canary Islands, Madrid, Malaga, and Mallorca.

Attracting new customers in a creative way

Since 2023, we have enhanced our promotional strategies by organizing storytelling-based events in Scandinavia. These events showcase our Spanish partners to Scandinavian event planners in a dynamic and engaging format. Currently, our promotion portfolio includes 1 Spanish DMC, several MICE hotels and various convention bureaux.

Additionally, we arrange fam trips that allow participants to explore destinations in a fun and professional manner. As a Spanish company, you can join our MAXclub, which includes 10 sales activities, special discounts, and an active role in our exclusive sales missions. The photo was taken during our Fam Trip in Madrid in March 2023, just after our amazing music adventure.