About us
Direct access to more than 700 event organizers in Scandinavia
Hello from Spain!
Valeska Nawatzki
Founder & Managing Director
My name is Valeska, and I have Spanish and German roots. From a young age, I had the opportunity to live in various countries, moving up to 14 times. I feel incredibly fortunate to have explored the world and met people from diverse backgrounds. I have been based in Barcelona since 1998 and I have worked for several hotel chains and DMCs.
Since 2007, frequent business trips to Scandinavia have allowed me to build a robust network of contacts. My passion for tourism and the MICE industry has driven me to pursue a career focused on corporate events. My current mission is to connect our Spanish partners and the Scandinavian event organizers by attracting corporate groups.
MAX Tourism, always with you!
What is MAX Tourism?
MAX Tourism is a Barcelona-based sales representation company that has been promoting Spanish touristic businesses in the Scandinavian MICE market since 2015. We work with DMCs, 4‑ and 5‑star hotels, venues, and convention bureaux, helping them attract corporate groups from the Nordics.
We’re your go-to partner in Spain for Scandinavian event planners looking to create unforgettable corporate events. With access to the country’s top providers and a deep understanding of the local scene, we’ll make sure everything runs smoothly — and impresses at every turn. From concept to execution, we handle every detail so you can focus on your clients.
Good reasons to book your groups through MAX Tourism
- Working from Spain in the tourism sector since 1998
- +18 years of experience working with the Nordic countries
- Recommending only providers that are 100% reliable
- We know what Scandinavians are looking for
- Seeking for long-term collaborations
- Representing 1 DMC with 10 local offices in Spain
- When booking through us our partners offer a special gift
- We work with the best partners in Spain
“Connecting Spain and Scandinavia”
What can we offer to our partners from Spain?
What to expect from a Sales Representative
Visibility
We increase the visibility of your business
Promoting Spain
We generate interest and requests to Spain
Expertise
We regularly deal with decision makers
Event Agencies
We know the agencies that travel to Spain with MICE groups
Results
We guarantee good results
in less time
Budget friendly
We reduce the associated costs and are more flexible than ever
Why did we start MAX Tourism?
We decided to start this project in 2015 after discovering that some touristic companies in Spain wanted to grow with the Scandinavian MICE market with the aim of attracting corporate groups and events, but they did not have enough time, knowledge or did not know the right people. We offer you the solutions to achieve your objectives while creating valuable business opportunities.
Why did we start MAX Tourism?
We decided to start this project in 2015 after discovering that some touristic companies in Spain wanted to grow with the Scandinavian MICE market with the aim of attracting corporate groups and events, but they did not have enough time, knowledge or did not know the right people. We offer you the solutions to achieve your objectives by creating a link between your company and the event organizers in the Nordics while creating business opportunities.
