Catalonia: a destination thriving with active lifestyle and engaging meetings

Thanks to its weather conditions and boundless offer of activities, Catalonia represents an ideal place to enjoy any type of land and water sports with a corporate group Catalonia has a rich heritage related to sports. In particular, it is home to several internationally recognized sports teams and is known for hosting famous sporting competitions […]
Maximice events group, the leading DMC in the Spanish territory

A company that reflects the perfect combination between German engineering and Spanish passion Founded in 2008 and directed by Markus Müller and Juan M. Caldentey, maximice events group is one of the most solid and reliable DMCs in Spain. The company has a central team of 35 experts and offer perfectly advised and comprehensive services […]
Vivood Landscape Hotel, a luxury experience in the nature

A hotel in the middle of nature in Costa Blanca, where you can enjoy tourism and MICE in an exclusive location The VIVOOD Landscape Hotel is located in Benimatell, north of the province of Alicante and within the Guadalest Valley, in Costa Blanca. This valley is a natural enclave where you can admire a large […]
Lloret del Mar: Vibrating beauty of the Costa Brava

A city in Costa Brava, where tourism and MICE are thriving together in the coastal sunny weather Located in the southernmost part of the emblematic Costa Brava, Lloret de Mar has become one of the most touristic places on the Catalan coast. Traditionally it was a fishing village, and nowadays, since its privileged location, it […]
Discovering our partner DMC maximice events group

Interview with Anna Babayan and Kathi Allmendinger from maximice events group In the middle of the pandemic we signed a contract with our DMC partner maximice events group, but since the travelling did not start until summer 2021, we count our business relation since September 2021. The year 2022 was very successful and beyond our […]
The MAXday Storytime is here

Promoting Costa Blanca in a different way This is probably one of the most important blog posts, that we are sharing with our MAXfriends in many years. I had this idea in my mind for a very long time, but did not find the right moment to do it or did not feel confident enough. […]
Testimonials from our clients from Spain in 2022

Successful promotion in the Scandinavian MICE market with our hotel partners from Spain In 2022 MAX Tourism has been promoting a package that includes in-person and digital promotion in order to promote Spain as MICE destination. In June 2022 we organized our Digital Workshop “Spain meets Scandianavia”, we organized 3 sales trips to Oslo, Stockholm and […]
Costa Blanca: One of the most attractive destinations for MICE groups

Successful conventions and seminars at Hotel Barceló La Nucia Barceló La Nucia is a resort that includes a hotel and an avant-garde apartment building located in the beautiful region of Costa Blanca in Spain. With a comfortable and relaxed atmosphere, this is the perfect place for a business trip. The hotel offers a wide variety […]
Maximice events group, first Spanish event agency to obtain the TISAX Certification

Our partner DMC has obtained the TISAX certification after a long audit period. As everyone knows, we signed a collaboration agreement with the Spanish DMC maximice events group. It has its headquarters in Mallorca, offices in Barcelona, Ibiza, Madrid, Marbella, Seville and Valencia, as well as its associates in Bilbao and the Canary Islands, where […]
The Metaverse will change the rules of the game for the MICE tourism of the future

The concept of metaverse is not a new thing, the term was used for the first time in 1992 by Neil Stevenson, author of a science fiction novel. The Metaverse was described as a virtual reality environment where avatars of real people can meet and interact freely. What we have nowadays is very much the […]